ABN Rescue - CGU
Last year 424,144 Australian Businesses Numbers (ABNs) died. CGU Insurance has long backed ambitious Australians.
To reverse this alarming fact, we set out to rescue Australia’s ambition with a campaign called “ABN Rescue”.
Our integrated campaign centred on the epic rescue of a cancelled ABN: DOMUTS: Donuts for Dogs.
CGU brought them back from the dead with a total rebrand, delicious flavours and a crazy, big ad during Australia’s most watched AFL game of the year.
It inspired all Australians to follow their business dreams and boosted insurance policy sales by 29.5%.
Role
• Creative account lead
• Creative direction
