Reaction Powered Race - Oak Milk

Problem
How do you decide which of the 3 delicious new Oak Milk flavours will make it to the shelves when Oak could only release one?

Solution
Reaction Powered Race - Where we let the people decide on their favourite race by voting using Facebook reactions.
Sending a Wow, Heart or Laughing emoji during the Facebook Live race event would send a digital signal to the real physical race track and give power to the car, err flavour, you wanted.

Results 
• 222k+ Live Viewers
• The winning Blue Heaven flavour sold out in 2 weeks

Role
• Carpenter
• Creative direction