Throwback Party - Krispy Kreme

Millennials had forgotten the happiness Krispy Kreme could bring to their lives.

To remind them of their once favourite treat, we created 4 childhood favourite doughnut flavours, and celebrated with the launch of Krispy Kreme Throwback Arcade.

This tapped into 90’s gaming culture and turned Instagram into a world-first virtual arcade, complete with 4 mini games inspired by a console classic with retro graphics and gameplay, with each player battling it out to win a year’s supply of doughnuts.

Throwback Party was the most successful new product launch for Krispy Kreme Australia ever.

Role
• Creative account lead
• Creative direction

Recognition
• FWA - Site Of The Day
• AWWWARDS - Site of the Week
• AWARD Awards