Peggy - World's First Smart Peg

The Problem
Ever forgotten to take your washing out of the machine? Or hung it out to dry only for it to rain? For Australian families, who dry their clothes in their backyards, laundry is enough of a chore without having to do it twice. OMO, Australia's most trusted laundry detergent, wanted to find a way to help lighten the load and give back free time to families.

The Solution
Meet peggy, the world's first smart peg - a 24/7 weather station in your backyard helping you stay a step ahead of Mother Nature. Her sensors track humidity, temperature and UV light, showing you when it's best to wash, reminding you when the wash cycle is finished, telling you when your laundry will be dry and alerting you if it's going to rain.

Role
• Group creative director
• Creative account lead