The Breakers Party - Kit Kat

Aussies are overworked, under holidayed and well and truly over our politicians. 
Enter The Breakers Party - a new political party with one agenda, to give Aussies more breaks.

Our party leader Dale Jeffries set off around the country on the campaign trail to enlist Aussie voters to vote with their hearts and their holidays in mind.
Custom KitKat packs allowed buyers to scan the pack and enter to win even more breaks, tailored to their holiday needs.

In the end Dale and The Breakers Party didn't secure a seat in the government, but we won the vote of hundreds of thousands of Aussies who voted with their wallets and bought the limited edition Breakers Party KitKats.

Role
• Creative direction