Snap Out Of It - Kit Kat

Challenge
"Have a break, have a KITKAT" is iconic, but over 60 years, the idea of a break has changed. People are taking fewer breaks, even though there are more reasons than ever to take one.
The challenge? Reframe the idea of a break and help KITKAT reclaim its spot as Australia’s top chocolate bar.

Inspiration
Let’s face it, life is full of little frustrations—low phone batteries, endless emails, GPS failures, flat-pack furniture, and waiting in line for anything. These things pile up until you just need to "snap out of it."

Idea
‘Snap Out Of It’ - a campaign focusing on those everyday annoyances. One that really hit home was building flat-pack furniture. Turning the typical living room into a medieval battlefield, with a simple coffee table transformed into a giant flat-pack catapult—or ‘Katapult.’ Online videos and social content brought in other modern-day frustrations, each with a fun medieval twist.

Growth
The campaign successfully reclaimed the number one spot for KITKAT in the Australian market. ‘Katapult' was picked up by news outlets around the world and adopted by Nestlé in KITKAT markets in the UK, Europe, Middle East, and the USA. The ‘Snap Out Of It’ platform was also adopted globally.

Role
• Creative account lead
• Creative Direction

Recognition
• London International Awards