Don't Drive Naughty, Drive Nice

A Christmas campaign for NRMA insurance, on a mission to make a difference, and encourage safe driving during the holiday period.

It wouldn’t be a Christmas campaign without a bit of magic... So we came up with the story of a young girl and her toy bunny that team up to help her father realise what’s important.

The integrated campaign also included an AR lens, and billboards written by school children to deliver a powerful safety message to drivers. 

Role
• Digital creative direction