Hi, I'm Jay

I'm a creative leader that's obsessed with the power of creative to unlock growth for brands.
I've led creative and teams for two decades at some of the world's most famous creative agencies. 
The last 4 years I've been at Meta gaining a deep understanding of what makes creative work effective. Learning what drives culture in a mobile-dominated world.
I've started new businesses, new departments, managed the smoorth transition of mergers and led teams to award-winning work that's grown companies.
I believe there's a yin and yang relationship between the idea and the medium. You need to hold both in the same hand, one inspires the other.
I've combined what I learnt building brands at the world's best creative agencies with my unique experience working at Meta where I learnt what truly drives effectiveness.

My approach to creativity makes advertising that can't be ignored and is more effective in the places it lives.
Let's chat about how you can benefit from my rare combination of talent. 

The Story So Far

Experience

20 years leading creative teams at Australia's most famous creative agencies including Publicis Razorfish, EuroRSCG, Havas, JWT (VML), and The Monkeys | Accenture Song.
I joined JWT Group to lead the integration of their recent digital agency acquisition into the JWT and PR Agencies.
At The Monkeys a core part of my role was to help with the integration and building working codes between the agency and the consultancy - I used to call myself the glue between the two.
4 years at Meta helping some of the biggest brands in the world make the most of advertising across the platforms.
I gained a deep understanding of what makes effective advertising and how mobile is driving the behaviours and culture of today.

Awards, Juries, and Speaking

Awards

Emmy Nomination
Cannes Lions
Webby Awards
D&AD
One Show
New York Festivals
Kinsale Sharks
Spikes
Meta Lighthouse
AWARD Awards
AdNews
Mumbrella
B&T Awards 

Judging

2014 Cannes Lions Mobile Jury
2018 Cannes Lions Mobile Jury President
Webby Awards Judge
New York Festivals Judge
AWARD Awards Judge
AdNews Judge

Speaking

SXSW - "Tech Off Your Clothes: Naked Truths of Wearables"
Advertising Week Keynote - "Connecting in a Culture of Expression"
This Way Up - "The future of creativity and connection in the Metaverse"
Mumbrella 360 - "AI for dummies"
Campaign - Regular op-ed column